Turn

  • Programmatic Ads In Entertainment And Travel Have Become More Competitive, Report Says

    Programmatic Ads In Entertainment And Travel Have Become More Competitive, Report Says

    Online ad company Turn is releasing its first Advertising Intelligence Index, which it says will reveal “the world’s most competitive advertising markets.” To do that, the company applied the Herfindahl index (a measure of competitiveness that looks at the size companies relative to the overall industry) to data from January 2013 to January 2014. How comprehensive is that data? Read More

  • Komli Media Launches Remarketing Platform To Take On Google, Facebook

    Komli Media Launches Remarketing Platform To Take On Google, Facebook

    It’s been a roller-coaster ride for Komli Media so far, the Indian digital ad network that has raised around $97 million from investors including Peepul Capital, Norwest and Nexus Venture Partners. Within few weeks of raising its biggest funding of $30 million in October last year, Komli’s CEO, Prashant Mehta, quit the company, raising concerns about the startup’s future. Read More

  • Turn’s Series E Round Further Boosts Ad-Tech Startups

    Turn’s Series E Round Further Boosts Ad-Tech Startups

    Venture investors may have turned their attention to earlier stage ad-tech companies at the right time now that big investments and strong IPOs could give their valuations a boost.  This morning, Turn announced an $80 million Series E round, which included investments by Fidelity Investments and RocketFuel. Read More

  • Digital Ad Company Turn Raises $80M, Stays Vague On Possible IPO Plans

    Digital Ad Company Turn Raises $80M, Stays Vague On Possible IPO Plans

    Turn, which describes itself as a “post-ad-tech” company, is announcing that it has raised $80 million in Series E funding, bringing its total investment to more than $135 million. The round was led by unidentified investors (Turn said they’re “two of the world’s largest investment firms”) with participation from new backers ClearBridge Investments… Read More

  • Turn Report Shows Climbing Ad Rates In Display And Social

    Turn Report Shows Climbing Ad Rates In Display And Social

    A new report from online advertising company Turn shows rising or steady eCPMs (the effective price paid by advertisers for every thousand impressions). The Global Digital Audience Report is based on data from Turn’s marketing platform between July and September — the company says the platform has access to 2 trillion ad impressions and makes 100 billion ad impressions each month. Read More

  • Online Ad Company Turn Launches In Japan

    Online Ad Company Turn Launches In Japan

    Turn, which offers advertising tools in areas like real-time bidding and analytics, is announcing today that it has opened its first office in Japan. This is part of a larger move into the Asia-Pacific region, said CEO Bill Demas — the company expanded in Singapore, Hong Kong, and Australia in the past year, and it also has a data center based in Hong Kong. “We know we need to be… Read More

  • Turn Report Shows A 15 Percent Increase In Display Ad Costs And A 45 Percent Drop In Mobile

    Turn Report Shows A 15 Percent Increase In Display Ad Costs And A 45 Percent Drop In Mobile

    A new report from online advertising company Turn suggests that costs for display advertising, video ads, and other rich media are rising, while those for mobile and social ads have fallen. The report also looks at a category of consumer that advertisers are spending heavily to reach — a group that Turn calls the “digital elite.” The report is based on activity on… Read More

  • The LaunchPad 13 at Web 2.0 Summit

    The LaunchPad 13 at Web 2.0 Summit

    The annual Web 2.0 Summit kicked off today at the Palace Hotel in San Francisco. The conference Summit, which has been sold out for months, is noticeably larger than last year and hundreds of people are milling about, seeing and being seen. The highlight of last year’s conference for me was LaunchPad, where thirteen young startups showed their stuff to the audience. See our coverage… Read More

  • Turn to Launch Hybrid CPA Ad Network

    San Mateo startup Turn will unveil an interesting new advertising platform tomorrow at the Web 2.0 conference. It combines Cost Per Action bidding with a wide range of user, site and ad performance analytics. The company calls itself the world’s first automatic targeting, bidded CPA ad network. I often write that new ad networks bore me as a prefix to profiling an interesting one… Read More