Turbo Tax

  • GE' Beth Comstock and Intuit's Scott Cook on Cultures of Innovation

    Intuit, GE Executives Trade Notes On Innovation And Acquisitions

    Speaking at TechCrunch Disrupt in San Francisco today, Scott Cook, the founder and chairman of Intuit, and Beth Comstock, the chief of marketing and vice president of General Electric (GE) traded notes on innovation, investing and acquisitions. Intuit’s best-known products include Turbo Tax, Quickbooks and Quicken, software that helps consumers, the owners of small and medium sized… Read More

  • Monday Morning Marketing Quarterback: Which Superbowl Ads Scored On The Web?

    Monday Morning Marketing Quarterback: Which Superbowl Ads Scored On The Web?

    With the Super Bowl yesterday came the time-honored Super Bowl commercials, each costing $2.5 million for a 30-second spot.  Even Google got in on the game with its first ever spot receiving rave reviews (although the commercial wasn’t new). But which commercials went beyond TV to score on the Web?  Reprise Media released a report that ranks Super Bowl advertisers based on the level… Read More