tubemogul

 
  • TubeMogul: People Watch Facebook Videos Longer, And Click On More Ads

    TubeMogul: People Watch Facebook Videos Longer, And Click On More Ads

    Facebook is now the fifth largest video site by audience size. ComScore estimates that 41 million people a month watch videos on Facebook, which is more than on Hulu, CBS,, or Microsoft's sites. What is remarkable about Facebook's rise as a video destination is that it isn't even trying very hard to be a video site. "I don’t think Facebook has video strategy per se," says TubeMogul CEO Brett… Read More

  • Broadcast TV And Web Media Sites Winning In Online Video, Twitter Users Most Engaged

    Broadcast TV And Web Media Sites Winning In Online Video, Twitter Users Most Engaged

    You can hardly run into a media site these days that no longer includes online video (even we are getting ready to launch TechCrunch TV). But which kinds of media sites are getting the most views? In a joint report put out today by Brightcove and Tubemogul (embedded below), the non-YouTube sites seeing the most success with online video are those of the broadcast TV networks and Web-only media… Read More

  • The Ten Most Likely M&A Deals In Online Video

    The Ten Most Likely M&A Deals In Online Video

    Which online video companies will get bought in 2010?   Venture capitalists are desperately looking for exits while the usual suspects are sitting on more than $80 billion in cash: Microsoft ($20B), Apple ($40B), Google ($15B), Amazon ($3B), and Yahoo! ($3B) just to name the cash positions of a few potential acquirers.  Theoretically, it should be a match made in heaven, but the sheer number of… Read More

  • Brightcove Teams Up With TubeMogul To Power Its Analytics

    Brightcove Teams Up With TubeMogul To Power Its Analytics

    When Brightcove released a major upgrade to its online video platform last month, one of the new set of features was better analytics. It turns out that Brightcove's new video analytics suite is powered TubeMogul. Professional video publishers who use Brightcove can now measure things like the geographic distribution of their viewers, how many seconds they watch each video, their drop-off rate… Read More