While the idea of ‘online to offline’ for purchasing is proving to be powerful in the local commerce world, the trend of linking the physical world to the web is producing a number of startups that are innovating beyond just purchasing from local merchants or finding a product nearby. Many of the most interesting startups that have emerged over the past year or so are making our lives in the real… → Read More
Back when we wrote about Trunk Club in 2009, the startup was an innovative new way that men could hire their own personal shopper via Skype video sessions, who try to figure out what kind of clothes they wear, what is lacking in their wardrobe, and what kind of clothes they might be willing to try. Similar to a retailer, Trunk Club sent desirable, stylist-picked clothes to gentlemen, which they… → Read More
Most men hate to shop. It takes way too much time, we are out of our element, and we end up getting really dorky clothes because we feel like not buying something is an admission of failure. Online shopping is better, but most of us would rather browse through cameras, Web phones, and computers than shirts and chinos (at least I would). Enter the Trunk Club, a new way to shop online.
The Trunk… → Read More