Maybe I’m thrifty or maybe I’m just too busy to go and try on a pair of jeans in store. Either way, I know I’m not the only one. In the US alone, the apparel and footwear market is a $300 billion business with an estimated 10 percent of transactions occurring online.

But a major issue for both the consumer and retailer boils down one thing: fit. Far too many times have I had to return all manner… → Read More