Offer provider TrialPay is launching a new product today that enables game publishers to monetize social currency offerings, called DealSpot. The new product essentially allows games to offer exclusive deals to game players within a game, as opposed to the offers appearing in a separate game outside of the game (often called the ‘offer wall’).
The company is partnering with Groupon, Tippr and… → Read More
Facebook is steadily converting partners like Zynga away from their home grown payment product to Facebook Credits. And to date there’s just one alternative for users who want to complete offers like getting a Netflix subscribtion in exchange for Farmville credits, or whatever – Trialpay. Offerpal, one of the largest offer providers, is responding to that decision. With layoffs.
In an open letter… → Read More
Last month, Facebook started experimenting with a new payment option for a select handful of game developers: it began supporting Offers as a way to earn its virtual currency, Facebook Credits. Now, the site is beginning to expand that test — this morning I noticed that clicking the ‘Get More Credits’ link at the top of Facebook’s application page showed me a new option: “Earn for free by… → Read More
Thanks to the increase in number of gamers signing up for flower delivery offers for Moms, Mother’s Day was payday for social game publishers this year, with ad-funded payments skyrocketing during the holiday. TrialPay, a startup that powers an offers-based payments platform on Facebook, has released a number of data points that show the strength of the Mother’s Day market this year.
Mothers Day… → Read More
It was probably too lucrative to ignore – Facebook is now directly in the offers business (yes, all that Scamville stuff) as a way to pay for Facebook Credits, which can then be used to buy virtual goods in games and other apps on Facebook. We reported that this was in the works earlier this week.
In an efficient ad marketplace, the top keyword usually goes to whoever can spend the most money on it, normalized for conversion. Who can afford to spend the most money? Unfortunately, it’s not always the company with the best product, service, or price; under pure laissez faire advertising, it can be the company that tricks, lies, and steals more pennies out of each customer than any… → Read More
If I told you that you can get over $700 worth of stuff for $29.99, you’d probably be interested. But you’d also likely think there was a catch. And there is — but in this case it’s a good one: The net proceeds of that $29.99 are being donated to the American Cancer Society.
San Francisco based TrialPay will announce a $12.7 million second round of financing tomorrow, which brings them to $15.8 million raised in total. They tapped European money for the round, bringing in London based Atomico, as well as previous investors Index Ventures, Baseline Ventures and Battery Ventures. The service provides users with an alternative payment method at 3,000 or so participating… → Read More
Maybe you want to try Skype-out, but don’t want to be saddled with paying for unused minutes if the “VOIP revolution in telephony” isn’t your thing. Well, Mountain View-based TrialPay will let you get a 3 month trial of free minutes by buying something on eBay or participating in any of 129 other partner offers. The Skype deal is just one example of TrialPlay’s… → Read More