As we noted a couple days ago, the so-called “Location War” was essentially an even match throughout the first few days of the SXSW festival in Austin, Texas. The services were in a dead-heat when it came to check-ins through Sunday, based on data we’d seen. But when it comes to tweets from the respective services, Foursquare, it seems, is dominating.
As the presence of television content on the web increases, the entertainment industry needs applications to measure the content’s performance. Wiredset’s Trendrr, a comprehensive digital data tracking platform, is launching a new realtime dashboard catered to TV networks.
The new tracking platform, which is available to any Trendrr Pro users, allows film studios, networks and record labels to… → Read More
With the Super Bowl yesterday came the time-honored Super Bowl commercials, each costing $2.5 million for a 30-second spot. Even Google got in on the game with its first ever spot receiving rave reviews (although the commercial wasn’t new). But which commercials went beyond TV to score on the Web? Reprise Media released a report that ranks Super Bowl advertisers based on the level of… → Read More