Trendrr

  • With Trendrr Acquisition, Twitter Continues To Beef Up Its Social TV Efforts

    With Trendrr Acquisition, Twitter Continues To Beef Up Its Social TV Efforts

    Twitter has acquired Trendrr, a company that tracks social media engagement around TV content, as announced in a Trendrr blog post and confirmed in a tweet by Twitter. Trendrr says it’s “excited to be joining Twitter’s world class team, enabling us to realize bigger opportunities that drive better experiences for users, media and marketers – across Twitter and around… Read More

  • The Location War May Be Even, But Foursquare Dominates Twitter

    As we noted a couple days ago, the so-called “Location War” was essentially an even match throughout the first few days of the SXSW festival in Austin, Texas. The services were in a dead-heat when it came to check-ins through Sunday, based on data we’d seen. But when it comes to tweets from the respective services, Foursquare, it seems, is dominating. I had the service… Read More

  • Trendrr Launches Web Charting Dashboard For Entertainment Industry

    As the presence of television content on the web increases, the entertainment industry needs applications to measure the content’s performance. Wiredset’s Trendrr, a comprehensive digital data tracking platform, is launching a new realtime dashboard catered to TV networks. The new tracking platform, which is available to any Trendrr Pro users, allows film studios, networks and… Read More

  • Monday Morning Marketing Quarterback: Which Superbowl Ads Scored On The Web?

    Monday Morning Marketing Quarterback: Which Superbowl Ads Scored On The Web?

    With the Super Bowl yesterday came the time-honored Super Bowl commercials, each costing $2.5 million for a 30-second spot.  Even Google got in on the game with its first ever spot receiving rave reviews (although the commercial wasn’t new). But which commercials went beyond TV to score on the Web?  Reprise Media released a report that ranks Super Bowl advertisers based on the level… Read More