Very few advertisers are able to take advantage of the ability to reach viewers on multiple screens. In the days leading up to and during ESPN’s X Games in Los Angeles, Tremor Video showed how it was done, with a four-screen ad campaign for video camera maker GoPro.

GoPro’s campaign ran from June 26 through July 1, in effect trying to build up anticipation among fans during ESPN’s X Games. As a… → Read More