TrapIt

  • Trapit And Addvocate Merge For A Content Marketing Team Up

    Trapit And Addvocate Merge For A Content Marketing Team Up

    Two not-terribly-similar startups, Trapit and Addvocate, announced today that they’re merging. Trapit co-founder and CEO Gary Griffith will now serve as CEO of the combined company, which has the unwieldy name Addvocate-Trapit. Griffith told me they put off coming up with a more streamlined name “until we’re fully integrated on the product side.” The rest of the… Read More

  • Trapit’s First B2B Tool Is A Publisher Suite For Building Branded, Customized News Apps

    Trapit’s First B2B Tool Is A Publisher Suite For Building Branded, Customized News Apps

    Content discovery startup Trapit is launching a new Publisher Suite today, with tools for publishers to build their own branded, customized versions of the Trapit experience. Spun out from research institute SRI International, Trapit uses the same artificial intelligence technology as Siri and allows uses to create “traps” that find content that’s relevant to a given topic. Read More

  • Asian TV Conglomerate Astro Signs On To Trapit’s Personalization Platform, Invests $1.9M

    Asian TV Conglomerate Astro Signs On To Trapit’s Personalization Platform, Invests $1.9M

    Trapit is announcing its platform ambitions today, saying it wants to power a broad range of content recommendation apps. And it’s revealing the first big partner, namely Astro, the leading satellite TV provider in Malaysia. Trapit is based on the same artificial intelligence technology as Apple’s Siri, using it ¬†in this case to recommend content (via its web and iPad apps)… Read More

  • Siri Sibling Trapit Raises $6.2 Million Series A From Horizons

    Siri Sibling Trapit Raises $6.2 Million Series A From Horizons

    Personalized web search tool¬†Trapit, often called the sister to Apple’s Siri because both were built on the same artificial intelligence project from DARPA and SRI, has just raised $6.2 million in Series A funding. The round was led by Horizons Ventures, the Hong Kong-based venture fund that manages the investments for Facebook and Spotify investor Li Ka-shing. Horizons also… Read More

  • The Age Of Relevance

    The Age Of Relevance

    What’s the Next Big Thing after social networking? This has been a favorite topic of much speculation among tech enthusiasts for many years. I think we are already witnessing a paradigm shift – a move away from simple social sharing towards personalized, relevant content. The key element of the next big thing is the increasing significance of the Interest Graph to complement the… Read More