Back at the height of the dotcom bubble, Amazon was signing lucrative deals with traditional retailers to be their online store. One of the biggest such deals was with Toys “R” Us. It was announced with much fanfare in 2000 and was supposed to last a decade. Toys “R” US would handle the toy buying and inventory management, Amazon would handle the Website.
It made sense until, oh, about 2004… → Read More
In a heated bidding war, ToysRUs bought the domain name Toys.com at auction for $5.1 million. ToysRus really wanted the domain, for obvious reasons. Everyone except ToysRUs and domain holding company National A-1 (owner of domains such as free.com, boys.com, girls.com, and divorce.com) bowed out of the auction at $3 million. The last $2 million was just those two companies going back and forth… → Read More