In a heated bidding war, ToysRUs bought the domain name Toys.com at auction for $5.1 million. ToysRus really wanted the domain, for obvious reasons. Everyone except ToysRUs and domain holding company National A-1 (owner of domains such as free.com, boys.com, girls.com, and divorce.com) bowed out of the auction at $3 million. The last $2 million was just those two companies going back and forth… → Read More
After YP.com (picked up by Yellow Pages for $3.85 million) Fly.com (bought by Travelzoo for $1.8 million), Vibrators.com ($1 million), here’s another high-profile domain name that was just acquired for a 7-figure sum: Faculty Lounge has put $1.25 million on the table for Toys.com in an auction organized as a result of the recent meltdown of The Parent Company.
The Parent Company filed for… → Read More