Another Augmented Reality update from Total Immersion popped up on my radar at this year’s Mobile World Congress. This nifty app, demoed at the Texas Instruments booth, is loaded with retail potential for e-commerce situations. This is not the first AR tool we’ve seen to assist with retail apparel purchases, however it is one of the best. Excellent AR tracking. → Read More
Augmented reality software company Total Immersion this morning announced that it has secured $5.5 million in a funding round led by Intel Capital, with existing backers Partech, iSource and Elaia Partners participating. The company has now raised more than $11 million in funding.