As the market for smartphones and tablets has exploded, so has the available mobile ad inventory, creating a huge surplus that is hard to manage. But one company’s problem is another’s opportunity.
Enter: Mobile advertising network Todacell, which claims to solve the problem through its campaign optimization technology that helps marketers reach the right mobile users. It says that traction… → Read More
Israeli TodaCell has raised a $1M round to be used to market the company’s mobile ad inventory optimization solution that analyzes users’ click patterns across ad campaigns that span category verticals and age groups. Through the analysis TodaCell can go back to advertisers and recommend which campaigns will better perform on any of the inventory in its publisher network.
The technology doesn’t… → Read More
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