A large billboard in Times Square formerly occupied by American Eagle is currently cycling through the following phrases: Piracy is progress. Piracy is freedom. Piracy is harmless. Piracy is inevitable. Piracy is robbery. Piracy is evil. Piracy is selfish. Or is it a fad? It’s part of an advertising campaign by a Brooklyn-based band called Ghost Beach that is asking all of us to choose a side… → Read More
We don’t know much about how successful Google’s Chromebooks really are. Outside of talking about their adoption in schools and businesses, Google has never released any detailed sales figures. Most analysts assume they aren’t exactly a run-away hit. That hasn’t stopped Google from pushing forward with this initiative in the past, though, and this holiday season is no exception. Not only is Google… → Read More
Considering that, on average, some 40 million people walk through Times Square per year, you’ve got to assume that EA has high hopes for The Sims 3. You don’t spend that kind of money on billboards promoting the game—billboard in Times Square, depending on location, costs in the tens of thousands of dollars per day—without thinking, “Yup, this game will carry us right through… → Read More
Green, green, green! It’s the marketing word that makes you think you’re doing something to help this planet, and now it’ll be found at the crossroads of the world, Times Square. (Actually, Times Square is a hell hole, but that doesn’t mean it isn’t popular.) Yes, it’s that “green” Ricoh billboard we first talked about during the summer, but now… → Read More
Ricoh Japan is planning to set up a billboard powered by natural energy in New York City’s Times Square in December. The sign will be equipped with 45 solar cell panels and four wind power turbines, producing a maximum of 98 kilowatt-hours of electricity per day. Ricoh’s American subsidiary says the billboard (47 feetx126 feet) might not be illuminated in case there is not enough… → Read More
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