JackThreads, the Thrillist-owned men’s shopping community, is seeing some insane mobile growth and conversion rates. But it has also found something surprising: some of its customers have been discovering the company for the first time on mobile. They never shopped the site on the web. The company isn’t even sure yet who these people are, or why they’re connecting with the brand on mobile, but… → Read More
JackThreads, the members-only shopping club bought by men’s lifestyle brand Thrillist two years ago, just hit a major milestone this morning: 2 million members. At the time of the original acquisition, JackThreads was really small, says Thrillist co-founder and CEO Ben Lerer. It only had around 100,000-150,000 members in total. But it soon grew. JackThreads hit the 1 million member mark in July… → Read More
Nothing speaks to the hearts, minds (and stomachs) of young, urban men than endless rib dinners. Last week, Bro-zine Thrillist launched Thrillist Rewards, a weekly deals site aimed at its audience of city-dwelling males. The top deal is a $29 “Endless Ribs And Beer” meal (normally $55) at Hill Country Barbecue in New York City. It has already sold more than 25,000 of these rib dinners, and… → Read More
The line between content and commerce is blurring. Refinery29, a fashion news and trends site with a local twist, just launched a daily/weekly deal site called Refinery29 Reserve. The deals are for “high-end local fashion,” as CEO Philippe von Borries describes it.
The combination of an editorially-driven media site and a commerce business is a trend that is picking up steam. For instance… → Read More
World Cup mania is about to begin and that means one thing: it’s a social media branding opportunity! On Friday, in time for the first kickoff, Bing is going to release a World Cup badge on Foursquare which can be unlocked by people who follow Bing on the service.
The badge, which is a Bing soccer jersey (see leaked image), will be tied to bars and other venues in select U.S. cities such as New… → Read More
It was only this past weekend that Dave Chase argued in a guest post here on TechCrunch that online media companies should get into e-commerce through group buying and flash sale sites. Ben Lerer, the founder of men’s site Thrillist (and New York City seed investor along with his father Ken) agrees wholeheartedly. He just bought JackThreads, a members-only commerce site that focusses on flash… → Read More
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