Almost two years ago The Filter, a startup backed by Peter Gabriel, launched to bring better music and movie recommendations to consumers. The site got lost in the abundance of more popular music and movie sites out there, so about a year ago CEO David Maher Roberts decided to shift gears and start licensing his recommendation engine to other businesses.
It was the right move. Today, the Filter powers recommendations for sites and devices with a combined reach of about 20 million people, with two more large media deals in the final stages of converting from a trail to a full license which will bring its total reach up to 85 million. The startup’s revenues went from $150,000 in 2008 to about $1 million in 2009. “All that money came from licensing,” says Roberts. “I think we get $2,000 from Google for advertising.” Since November, the company has been “borderline breakeven.” And it just added to its board of directors former Google engineering VP Doug Merrill, who left Google to briefly serve as president of EMI for a year. → Read More
Peter Gabriel knows a thing or two about music, and he thinks he’s come up with a better way for you to find new music that will rock your world. The latest digital music company he is backing is called The Filter. It is essentially a meta-recommendation engine for music, movies, and Web video. Right now, it works best for music. The site was announced today and we have beta invites. There are only 100 of them. So sign up here. You probably have about 30 seconds before they are all gone. The site (which is a little bit buggy right now) is designed as an entertainment start page, with music, movie, and Web video recommendations that change daily. There are also RSS feeds that link to music and movie reviews. Explains David Maher Roberts, CEO of Exabre (the British company that runs the Filter): The idea of the Website is the world of entertainment filtered for you. We go out and find lots of information, and filter that according to your taste. The more we know about you, the more we can give you a daily dose of entertainment content. For now, though, the company is focusing mostly on getting the music recommendations right. Click on the music tab and you are presented with a list of songs selected for especially for you, as well as a list of songs that “everyone is into right now.” You can play each list, but only 30-second samples from each (a major drawback to the site that could be rectified through a deal with We7, an ad-supported, full-track online music service that Gabriel is also an investor in). The Filter combines together a number of filtering approaches based on purchase, listening, browsing, and rating histories. It tries to collect as much information about musical tastes as it can, both yours and other people’s—overall music purchases, your iTunes history, how you rate songs and artists on the site, and the listening habits and ratings of your friends. In a sense it combines Amazon’s collaborative filtering with Last.fm’s behavioral filtering. Says Roberts: Amazon’s recommendations are based on purchase data. Last.fm’s are based on consumption data. We are based on both. The Filter gathers your listening history through an iTunes plug-in that you need to download (also called The Filter) that scans your music library and keeps track of your listening habits, similar to iLike’s → Read More
