The Weather Channel

  • The Weather Channel iPad App Tops 10 Million Downloads

    The Weather Channel iPad App Tops 10 Million Downloads

    We’ve followed The Weather Channel through its transition into the digital era. It started with a beautiful iPad app, and then the company revamped its iPhone app and website to match the new look and feel. And boy were there features! Social elements, notifications when it will rain, and personalized weather were all in the forecast. And today, the iPad app that started it all has… Read More

  • The Weather Channel Releases Lumia-Only Windows Phone App: Augmented Reality, Social Weather Alerts, And More

    The Weather Channel Releases Lumia-Only Windows Phone App: Augmented Reality, Social Weather Alerts, And More

    The Weather Channel has been working hard to improve its mobile experience, with a new iPad app, a revamped iPhone app, and now a brand new Windows Phone app for Lumia devices. The WP app for Lumia will have features exclusive to Lumia owners for the next three to six months, at which point the same features will be ported over to the old Windows Phone app, available to all. Along with support… Read More

  • The Weather Channel Beautifies And Socializes Its iPhone App

    The Weather Channel Beautifies And Socializes Its iPhone App

    In an effort to streamline its digital offerings, The Weather Channel has today announced that its popular iPhone app has undergone a major redesign. It started with the launch of the iPad app, and just a few weeks ago The Weather Channel followed suit on the web. But the iPhone marks a major portal between TWC and its consumers, in that mobile and weather undoubtedly go hand in hand. The… Read More

  • The Weather Channel’s Revamped Website Goes Social, Tells You When It Will Rain

    The Weather Channel’s Revamped Website Goes Social, Tells You When It Will Rain

    Today, The Weather Channel celebrates its 30th birthday. It will officially feel old at concerts and hot new night clubs. To mark the occasion, the company has revamped their website, weather.com, to keep up with the times. Weather is a very information-based vertical — there isn’t a whole lot one can do to spruce it up. But TWC is looking to personalize the experience as much… Read More

  • Wanted: A Rich Media Mobile Ad Standard. Solution: ORMMA?

    Wanted: A Rich Media Mobile Ad Standard. Solution: ORMMA?

    Techies like to fly by the seat of their pants, iterating and breaking rules as they go. But at some point, you need industry stability and standards if you want to build a big business– especially if you want to build a big advertising business. Imagine if you had to code a TV commercial for people who have a Toshiba versus a Sony, or if there weren’t standard ad units and… Read More