The Nielsen Company

  • Nielsen Prices IPO At $23 Per Share To Raise $1.8 Billion

    Nielsen Prices IPO At $23 Per Share To Raise $1.8 Billion

    Global information and measurement company The Nielsen Company this morning announced that it has priced its IPO of 71,428,572 shares of its common stock at $23 per share (precisely as The New York Times called it yesterday). The company will receive net proceeds of approximately $1,560 million from the initial public offering of its common stock, and approximately $240 million from a bond… Read More

  • After Getting In Bed Together, Nielsen Can't Stop Gushing About How Great Facebook Is

    After Getting In Bed Together, Nielsen Can't Stop Gushing About How Great Facebook Is

    It’s all a little unseemly, if you ask me. Last week, Nielsen and Facebook declared that they were “In A Relationship” together with a new product Nielsen is rolling out called BrandLift, which is supposed to measure brand awareness of ads on the social network with opt-in polls. Almost immediately after the two companies announced their strategic love affair, Nielsen… Read More

  • Nielsen Deletes Reply-To-All Button

    Nielsen Deletes Reply-To-All Button

    This happened last Tuesday, but we wanted to make sure you’re aware that Nielsen management, after years of research, has finally come up with an adequate solution to cluttered e-mail inboxes and inefficiency in office environments: control-deleting the reply-to-all button from the messaging software. In a move that could have come straight from Mike Judge’s Office Space, the… Read More