the gap

  • What Did It Take To Get The Gap To Reverse Its Logo Redesign?

    .. Only a mocking¬†fake Twitter account, a fake Gap logo generator called Craplogo, a Twitter and Facebook avatar campaign, a failed logo crowd sourcing project, unflattering comparisons to MySpace which also launched a new logo, the unearthing of a Gap branding lawsuit, an Adweek article which posited that the company had designed an intentionally bad logo on purpose and $247 million dollars… Read More

  • Hey New MySpace Logo, New Gap Logo Has Some Words For You

    The new MySpace logo or the new Gap logo, which do people hate more? It seems to close to call at this point. But after days of sitting back and taking a beating, Gap logo is on the offensive now — on Twitter. “That new MySpace logo? I mean I know I have very little room to talk but holy shit,” Gap logo writes in a tweet today that is currently setting Twitter ablaze with… Read More