TellApart, a startup that enables eCommerce companies to use customer data to offer more personalized display advertising to both their loyal and potential customers alike, today announced that it has closed a $13 million series B round of funding. The round was led by Bain Capital Ventures, with contributions from Greylock and others. → Read More
Silicon Valley based TellApart, founded by ex Googlers Josh McFarland and Mark Ayzenshtat, unveiled its service today. They also are announcing a $4.75 million first round of financing in a round led by Greylock Partners, and Greylock partner James Slavet has joined the board of directors. The service helps ecommerce companies increase revenue by analyzing and targeting buyer behavior.
Here’s how… → Read More