Tapjoy

  • Tapjoy Says Its New nGen Platform Can Deliver The Right Mobile Ads At The Right Moment

    Tapjoy Says Its New nGen Platform Can Deliver The Right Mobile Ads At The Right Moment

    Mobile advertising company Tapjoy is launching a new platform today that it calls nGen, and CEO Steve Wadsworth told me it reflects a broader transformation at the company. “In a lot of ways, it’s a new company,” said Wadsworth, who took over at the end of 2012. “We’ve been rebuilding the senior management team … We have done a lot of things to build the… Read More

  • What Games Are: Have We Hit “Peak Mobile”?

    What Games Are: Have We Hit “Peak Mobile”?

    Mobile gaming may still be a very hot ticket, but with the recent news from companies like Zynga and Tapjoy of closures an difficulty, it does seem to have become a more difficult landscape. With the costs of user acquisition continuing and a sense that perhaps the customer is not as blind as before, the question of whether mobile gaming has peaked is important to consider. Are we at the top yet? Read More

  • Virtual Currency Monetization Company Sponsorpay Gets 32M Uniques In June, 300% Mobile Growth This Year

    Virtual Currency Monetization Company Sponsorpay Gets 32M Uniques In June, 300% Mobile Growth This Year

    Sponsorpay, a leading cross-platform mobile app monetization and user acquisition company, told us today that they have seen 300% growth in mobile business since January of 2012. Janis Zech, co-founder and chief revenue officer, also said Sponsorpay had 32 million unique visitors on mobile products in the month of June. While declining to share the exact user growth rate, Zech said there has… Read More

  • Tapjoy Launches $5M Fund To Invest In Mobile Game Development In Asia

    Tapjoy Launches $5M Fund To Invest In Mobile Game Development In Asia

    Mobile ad and monetization platform Tapjoy is announcing a new $5 million fund – the “Tapjoy Asia Fund” – which aims to support development and marketing of free-to-play mobile games on both iOS and Android. The new fund is an extension of the company’s earlier $5 million push from June of last year, which encouraged developers to port their iOS games to Android. Read More

  • Game Over for Incentivized App Downloads

    Game Over for Incentivized App Downloads

    The business model of incentivized app downloads was recently dealt a death sentence by Apple.  Apple said incentivized app downloads were driving inaccurate rankings in the App Store, almost certainly because essentially paying consumers to download apps was a way of gaming a ranking system that used downloads as a key metric.  To be fair, there were many quality apps taking advantage of… Read More

  • Apple Clamps Down On Incentivized App Downloads

    Apple Clamps Down On Incentivized App Downloads

    Bad news for Tapjoy, Flurry, and numerous other mobile advertising platforms that cater to iOS developers: Apple is clamping down on incentivized downloads. In other words, it’s now much harder to buy yourself popularity on the App Store. Developers who submit applications with these offer walls are having their applications rejected, on the grounds that they are violating section 3.10… Read More

  • App Distributor Tapjoy Launches Publishing Platform For Game Developers

    App Distributor Tapjoy Launches Publishing Platform For Game Developers

    App monetization and distribution platform Tapjoy is rolling out a publishing platform to support game developers, Tapjoy Publishing. Tapjoy, which used to be Offerpal, allows developers of mobile and social apps to turn on virtual currency, analytics and other monetization tools to their iPhone, Android and Facebook apps. A number of well-known app developers and advertisers use Tapjoy for… Read More

  • Tapjoy (AKA Offerpal) Raises $21M For App Distribution And Monetization Platform

    Tapjoy (AKA Offerpal) Raises $21M For App Distribution And Monetization Platform

    Tapjoy (formerly known as Offerpal Media) has raised $21 million in new funding led by Rho Ventures, with D. E. Shaw Ventures, InterWest Partners and North Bridge Venture Partners participating in the round. The latest investment brings the company’s total funding to over $40 million. Following the Scamville drama in 2009, Offerpal went through a significant transition. The company is… Read More

  • Offerpal Media Acquires Tapjoy, Gains Beachhead For Mobile App Monetization

    Offerpal Media Acquires Tapjoy, Gains Beachhead For Mobile App Monetization

    In late 2009 we wrote about Tapjoy’s evolution from a mobile app developer to a mobile app monetization platform. Tomorrow, Offerpal Media, one of the giants in social gaming monetization, will announce the acquisition of Tapjoy. That gives Offerpal a beachhead into the mobile space, an area they have only dipped their toes into to date. The company helps applications like Tap Tap… Read More