The business model of incentivized app downloads was recently dealt a death sentence by Apple. Apple said incentivized app downloads were driving inaccurate rankings in the App Store, almost certainly because essentially paying consumers to download apps was a way of gaming a ranking system that used downloads as a key metric. To be fair, there were many quality apps taking advantage of the… → Read More
Bad news for Tapjoy, Flurry, and numerous other mobile advertising platforms that cater to iOS developers: Apple is clamping down on incentivized downloads. In other words, it’s now much harder to buy yourself popularity on the App Store. Developers who submit applications with these offer walls are having their applications rejected, on the grounds that they are violating section 3.10 of the… → Read More
App monetization and distribution platform Tapjoy is rolling out a publishing platform to support game developers, Tapjoy Publishing.
Tapjoy, which used to be Offerpal, allows developers of mobile and social apps to turn on virtual currency, analytics and other monetization tools to their iPhone, Android and Facebook apps. A number of well-known app developers and advertisers use Tapjoy for the… → Read More
Tapjoy (formerly known as Offerpal Media) has raised $21 million in new funding led by Rho Ventures, with D. E. Shaw Ventures, InterWest Partners and North Bridge Venture Partners participating in the round. The latest investment brings the company’s total funding to over $40 million.
Tomorrow, Offerpal Media, one of the giants in social gaming monetization, will announce the acquisition of Tapjoy. That gives Offerpal a beachhead into the mobile space, an area they have only dipped their toes into to date.
The company helps applications like Tap Tap Revenge… → Read More