Another Irish startup has thrown its wares into the in-app messaging ring. After working with and developing its product alongside a number of enterprise customers, Dublin-based Converser opens up to mobile developers today with an in-app communication platform that can be incorporated into iOS/Android apps to provide two-way communication with users — real-time chat, marketing messages, polls… → Read More
Dublin and San Francisco-based Swrve, which offers an in-app direct marketing platform aimed at mobile games developers or anybody making or responsible for marketing an app, has launched SwrveTalk to enable in-app marketing messages to be sent to users on a targeted and measurable basis. It can be employed to do things like cross-promote other titles in a portfolio or to improve conversion of… → Read More
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