While I kid a bit in the headline, this is actually pretty cool: Swatch, the largest manufacturer of mechanical watch movements in the world, has created a movement that is assembled entirely using automated systems. Why is this important? The watch industry was originally gutted by the rise of cheap quartz watches, making this piece quite ironic, and this means that more people will be able to… → Read More
In the strange, small world of watchmaking, there’s lots of money to be made on items that we would call, at best, totemic. To make those items, you still need small mechanical parts. That’s where Nivarox comes in.
Nivarox makes balance springs. The name stands for “ni variable, ni oxydable,” which translates to “neither variable nor oxidable.” These tiny springs swing the balance wheel in… → Read More
Ugly though they may be, these Swatch watches have a trick up their sleeves. Using the same technology found in the Tissot T-Touch line, these Swatch Touch watches are touch-sensitive and allow you to swipe through different functions and control most of the watch features with a simple finger tap.
The Touch 2011 models support two timezones, a date display, chronograph, alarm, and timer. There… → Read More
In honor of the passing of Nicolas Hayek, CEO of the Swatch Group, we decided to wax a little nostalgic about his most breathtaking – and lucrative – product: the Swatch watch. Swatch was the brainchild of Elmar Mock and Jacques Müller in an attempt to make the thinnest wristwatch in the world. Instead, they created a simple plastic quartz watch with a movement that contained only… → Read More
Yeah, guys! Do you like Yetis? Penguin things? Vancouver? Well today is your lucky day because we’re giving away one sexy Swatch watch commemorating the upcoming 2010 Vancouver Olympics. → Read More
A little bird sent us these images Swatch’s upcoming Tourbillon collection, the Turn to Her and Turn to Him. I don’t have much information but I do know that Swatch used to make automatic mechanical movements but stopped some time in this decade. This new movement appears to use a rotating cage to move the balance wheel in a full rotation around the central stalk, a design decision which differs… → Read More
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