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  • April 25th, 2013

    Backed By Travel Veterans, Superfly Launches A “Mailbox For Travel” As It Shifts From Metasearch Into Big Data

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    Superfly launched at TechCrunch Disrupt SF in 2010 with plans to become the Mint.com of travel, or more specifically, for your rewards and frequent flier miles and travel spending. Following Kayak’s lead, over time, the startup added metasearch capabilities, integrating rewards and points into the flight booking process. Its approach attracted ex-Kayak CFO Bill Smith, who began advising the→ Read More

    May 24th, 2012

    Kayak’s First-Ever CFO Leaves Ahead Of IPO, Links Up With Next-Gen Flight Search Startup, Superfly

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    Today, Israeli startup Superfly, which offers a secure tool that combines worldwide flight information with personal travel preferences to help people organize and maximize the value of their travel rewards among other things, is quietly launching a shot across the bow of the industry’s giants — in this case, uber popular metasearch engine, Kayak.

    That’s because the startup now has the benefit… → Read More

    November 24th, 2011

    Superfly Takes On Google And Kayak With Personalized Flight Search

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    Israeli startup Superfly, which debuted at TechCrunch Disrupt in 2010, launched earlier this year as a service to organize travel rewards (i.e. frequent flier miles or hotel rewards) and educate users on how to maximize their value when using rewards points or miles.

    Today, Superfly is taking this a step further by allowing users to book air travel through the website and receive personalized… → Read More

    May 20th, 2011

    Frequent Fliers: Superfly Emerges From Beta To Help You Organize Your Travel Rewards

    If you’ve seen George Clooney and Jason Reitman’s Up In The Air, you know that George Clooney’s character in the film is the epitome of a savvy, frequent flier. His life’s ambition is to accumulate miles, and he knows exactly what his rewards packages entail. Most of us, though we may similarly heavy travel schedules, are by no means masters of miles or travel rewards. If you’re anything like me… → Read More

    October 18th, 2010

    TWS2010 Showcases 10 Promising Israeli Startups

    I am at the fourth annual TWS Conference where ten Israeli companies will present their products on stage today. Yet again, Yaron Orenstein, the conference organizer, has lined-up an impressive list of judges to weed through the applications and presentations. These include: Ron Conway & David Lee from SV Angel, Emily Chang, Co-Founder, Ideacodes, Christine Herron, Principal, First Round… → Read More

    September 28th, 2010

    Figure Out Your Flying Needs With Superfly

    People are obsessed with airline mileage, but it’s really difficult to keep track of what programs you should be a part of let alone which ones are advantageous. A Mint for travel, Superfly collects user data like rewards balance, elite status, travel expenses, analyzes travel patterns and compares them to already existing mileage program. → Read More