Last night’s Super Bowl was a nail-biter, but most of today’s conversation will likely center around the ads, not the Raven’s last-second safety or Jacoby Jones’ 108-yard kick return.
Some would argue that Augmented Reality has been a part of televised sporting events for some time. Indeed, we have come to rely on those virtual first down overlays when watching an NFL game. But USA Today and Metaio have partnered to bring a different kind of AR goodness to the Smartphone owners out there itching for additional content related to the biggest U.S. sporting event of the year.