super bowl

  • Apparently Super Bowl Fans Really Like Cars And Chips On Social Media

    Apparently Super Bowl Fans Really Like Cars And Chips On Social Media

    We’ve gotten to the point where pretty much every social media and advertising company has to release its own report about Super Bowl ad trends and effectiveness. One of the more interesting ones was a collaboration between Chute and Ditto. The two startups work on visual content (Chute gives marketers tools for harnessing user-generated content like photos, while Ditto is more focused… Read More

  • Social Networks Report Record Numbers Around Super Bowl Conversations

    Social Networks Report Record Numbers Around Super Bowl Conversations

    More people than ever reacted to last night’s Super Bowl using social media, according to reports from a number of tech companies. Facebook today says that this year’s Super Bowl was the biggest yet on its social network, and YouTube says more people than ever before watched ads and teaser videos on its site. Meanwhile, Twitter set a new record for Super Bowl tweets. Across the… Read More

  • P&G’s #LikeAGirl Ad Scored The Most Social Buzz During Super Bowl 2015

    P&G’s #LikeAGirl Ad Scored The Most Social Buzz During Super Bowl 2015

    The 2015 Super Bowl between the Patriots and Seahawks has wrapped, but the scores on how well this year’s advertisements performed are just now rolling in. These coveted time slots reach millions of viewers, and advertisers take advantage by showing some of their best – or, in some cases, most controversial – ads of the year. Adobe this evening has been monitoring the… Read More

  • I’m Not Sure This Will Actually Happen If You Spill Coke On Your Computer, But I’m Willing To Try

    I’m Not Sure This Will Actually Happen If You Spill Coke On Your Computer, But I’m Willing To Try

    Did you guys see that Coca Cola Super Bowl commercial? You know the one. It opens with a weird montage of people who are sad because of the Internet, then segues into a Tron-style data center, where some guy spills Coke on a server. Now, you might think that this would be bad news, but no! Instead of everything breaking down, some puzzling combination of Coca Cola and positive emotions… Read More

  • NBC Will Live Stream The Super Bowl For Free

    NBC Will Live Stream The Super Bowl For Free

    Good news for cord-cutters: NBCUniversal has said it will offer an 11-hour free digital video stream of this year’s Super Bowl, including pre-game coverage, the halftime show, and even an episode of “The Blacklist” following the big game. The stream, which will be offered for free, will begin at noon on February 1st and then wrap up at 10 PM ET that evening. However, NBC… Read More

  • GoldieBlox’s Super Bowl Ad Is A Counterbalance To Rampant Sexism

    GoldieBlox’s Super Bowl Ad Is A Counterbalance To Rampant Sexism

    On Sunday night, about 110 million people turned on their TVs to watch a series of lavish, expensively produced 30-second skits interspersed with live footage of men throwing a ball around. Fox Sports charged up to $4.5 million for each ad spot this year, with companies like Anheuser-Busch, Chevrolet, and Pepsi coughing the record-breaking figure. But one of the most notable ads was created by… Read More

  • Releasing Ads Early Pays Off For Super Bowl Advertisers, According To Visible Measures

    Releasing Ads Early Pays Off For Super Bowl Advertisers, According To Visible Measures

    If you’re watching the Super Bowl today, some of those brand new ads may feel awfully familiar — a growing number of them are being released online ahead of time, either in their entirety or as a partial teaser. A spokesperson for video advertising and analytics company Visible Measures, told me that his team looked at every Super Bowl campaign since 2010 and found that more and… Read More

  • Every Other Tech Angle You Need For Super Bowl XLVII

    Every Other Tech Angle You Need For Super Bowl XLVII

    Millions of people across the U.S. are preparing their jerseys, face paint and horrific nachos. Yes, football fans rejoice, the big game finally kicks off tomorrow in New Orleans — that is, Super Bowl XLVII, between the Baltimore Ravens and the San Franciso 49ers. The Super Bowl is always one of the biggest media events per year, and our inboxes have been flooded with “OMG this… Read More

  • Flurry: When The Super Bowl Bored Us, We Opened Apps

    Flurry: When The Super Bowl Bored Us, We Opened Apps

    During the lackluster moments of this year’s Super Bowl, we turned to our second screens. A study released by Flurry today shows that during great ads and the half-time show we kept our devices stowed, but returns from commercial breaks, boring ads, and waning interest in the 3rd quarter caused spikes in mobile app usage. This means advertisers and TV producers need to get flashier… Read More

  • Twitter: In The Final 3 Minutes Of The Super Bowl, There Were 10,000 Tweets Per Second

    Twitter: In The Final 3 Minutes Of The Super Bowl, There Were 10,000 Tweets Per Second

    Big TV events are becoming an increasingly popular catalyst of activity on social media, with sporting events being at the top of the list. Many of us can no longer enjoy a Super Bowl without checking Twitter every three seconds. Last year, there were several moments during the Super Bowl that set records for the most tweets per second during a sporting event, with a high of 4,064 TPS. The… Read More

  • First Legal Streaming Super Bowl A Success, But Audience Still Denied The Real Show

    First Legal Streaming Super Bowl A Success, But Audience Still Denied The Real Show

    Lately, we’ve been seeing more and more big television events come with an online streaming counterpart. Big sporting and televised events are showing up online, with the 2010 Olympics seeming to be one of the first big global events where both viewers and media publicly recognized the power and potential of carrying an event like that online. For the first time ever, the Super Bowl… Read More

  • Watch 2012 Super Bowl Commercials Now With Facebook + USA Today’s Ad Meter

    Watch 2012 Super Bowl Commercials Now With Facebook + USA Today’s Ad Meter

    Want to watch the big budget Super Bowl commercials, but can’t wait till Sunday or don’t care about football? Facebook and USA Today have just launched Ad Meter, a Facebook app where you can watch many of the TV spots right now. Then from kickoff until Tuesday night you can vote for your favorites. Traditionally an offline poll done live with handheld meters, USA Today has… Read More

  • Tech Returns To The Super Bowl Big Time, An Ad Roundup

    For those of us who know nothing about football, The Super Bowl is more about what the huge brands who buy ads chose to do with their $3 million in ad dollars and prime eyeball time, paying to play with a captive audience in the hundreds of millions. And the technology industry always steps up to the plate; Last year Google debuted its “Parisian Love” ad and we had quite a few… Read More

  • The Top 5 Super Bowl Commercials Already Out

    There isn’t anything quite like Super Bowl commercials. For many of you, it’s the best part of the game. So we thought we’d show you ahead of time some of our favorites that have already come out. Just so you know, this year is being considered The Year of the Autos, with many of the companies getting back into profits and all. The big automakers have purchased about… Read More

  • Foursquare Enables First "Promoted" Venue And Badge Redemption Codes For The Super Bowl

    When it comes to making money, Twitter’s approach right now is their group of Promoted Products. That is, the Promoted Tweets, Promoted Users, and Promoted Trending Topics that brands pay for in order to get more exposure. And now this coming Sunday, it looks like Foursquare will begin testing the same type of thing. Specifically, during the Super Bowl, Foursquare is going to have a… Read More

  • Motorola Attacks Apple In Super Bowl Commercial

    Super Bowl is just around the corner, and that means it’s the one and only time people anticipate commercials more than the game. Motorola has released a teaser for their Super Bowl commercial and it criticizes Apple. Their message is that “2011 is [actually] a lot like 1984.” The 1984 reference dates back to Apple’s own Super Bowl commercial where they excoritated IBM… Read More

  • TiVo sez Doritos commercial was the biggest hit in the Super Bowl

    Thanks to TiVo, we have a pretty good idea of what the most popular commercials from last night’s Super Bow. Survey says: that Doritos commercial with the little kid telling his mom’s date to keep his hands off his mother (fat chance!) and off his Doritos. America is a peculiar little country, isn’t it, cheese-flavored chips and light beer as far as the eye can see. Read More

  • Looks Like Google May Have A Super Bowl Commercial

    While Google is a company built on advertising, for the most part it has stayed out of advertising itself on the dominant medium: television. Yes, there have been those short ads for Chrome and a few for Android that it has been involved with. And Google is even said to have considered an ad during the Olympics, but that was killed at the last second, apparently. But now, it looks like Google… Read More

  • World's first Twitter party? Ron and Fez Super Bowl Twitter party this Sunday (and you can win knissors!)

    This may be a first: a Twitter Super Bowl party! Sirius XM’s Ron and Fez is having some sort of Twitter party celebrating The Big Game. Trivia, prizes, virtual booze, Chris Stanley passed out at a speakeasy in Long Island City—what more could you want? Oh, that’s not enough for you? Then how about a pair of knissors signed by East Side Dave McDonald, whom I interviewed… Read More

  • Seattle chowder joint runs half-second Super Bowl ad

    How did I miss this? Actually, I guess it’d be pretty easy. And since I didn’t watch the Super Bowl, that makes it a little easier. Ivar’s, my favorite Northwest chowder house and chippy, ran a half-second ad during the Super Bowl, which you probably didn’t even know you saw. I believe that makes it the shortest broadcast commercial ever, even with the run on virals… Read More