super bowl

  • GoldieBlox’s Super Bowl Ad Is A Counterbalance To Rampant Sexism

    GoldieBlox’s Super Bowl Ad Is A Counterbalance To Rampant Sexism

    On Sunday night, about 110 million people turned on their TVs to watch a series of lavish, expensively produced 30-second skits interspersed with live footage of men throwing a ball around. Fox Sports charged up to $4.5 million for each ad spot this year, with companies like Anheuser-Busch, Chevrolet, and Pepsi coughing the record-breaking figure. But one of the most notable ads was created by… Read More

  • Releasing Ads Early Pays Off For Super Bowl Advertisers, According To Visible Measures

    Releasing Ads Early Pays Off For Super Bowl Advertisers, According To Visible Measures

    If you’re watching the Super Bowl today, some of those brand new ads may feel awfully familiar — a growing number of them are being released online ahead of time, either in their entirety or as a partial teaser. A spokesperson for video advertising and analytics company Visible Measures, told me that his team looked at every Super Bowl campaign since 2010 and found that more and… Read More

  • Every Other Tech Angle You Need For Super Bowl XLVII

    Every Other Tech Angle You Need For Super Bowl XLVII

    Millions of people across the U.S. are preparing their jerseys, face paint and horrific nachos. Yes, football fans rejoice, the big game finally kicks off tomorrow in New Orleans — that is, Super Bowl XLVII, between the Baltimore Ravens and the San Franciso 49ers. The Super Bowl is always one of the biggest media events per year, and our inboxes have been flooded with “OMG this… Read More

  • Flurry: When The Super Bowl Bored Us, We Opened Apps

    Flurry: When The Super Bowl Bored Us, We Opened Apps

    During the lackluster moments of this year’s Super Bowl, we turned to our second screens. A study released by Flurry today shows that during great ads and the half-time show we kept our devices stowed, but returns from commercial breaks, boring ads, and waning interest in the 3rd quarter caused spikes in mobile app usage. This means advertisers and TV producers need to get flashier… Read More

  • Twitter: In The Final 3 Minutes Of The Super Bowl, There Were 10,000 Tweets Per Second

    Twitter: In The Final 3 Minutes Of The Super Bowl, There Were 10,000 Tweets Per Second

    Big TV events are becoming an increasingly popular catalyst of activity on social media, with sporting events being at the top of the list. Many of us can no longer enjoy a Super Bowl without checking Twitter every three seconds. Last year, there were several moments during the Super Bowl that set records for the most tweets per second during a sporting event, with a high of 4,064 TPS. The… Read More

  • First Legal Streaming Super Bowl A Success, But Audience Still Denied The Real Show

    First Legal Streaming Super Bowl A Success, But Audience Still Denied The Real Show

    Lately, we’ve been seeing more and more big television events come with an online streaming counterpart. Big sporting and televised events are showing up online, with the 2010 Olympics seeming to be one of the first big global events where both viewers and media publicly recognized the power and potential of carrying an event like that online. For the first time ever, the Super Bowl… Read More

  • Watch 2012 Super Bowl Commercials Now With Facebook + USA Today’s Ad Meter

    Watch 2012 Super Bowl Commercials Now With Facebook + USA Today’s Ad Meter

    Want to watch the big budget Super Bowl commercials, but can’t wait till Sunday or don’t care about football? Facebook and USA Today have just launched Ad Meter, a Facebook app where you can watch many of the TV spots right now. Then from kickoff until Tuesday night you can vote for your favorites. Traditionally an offline poll done live with handheld meters, USA Today has… Read More

  • Tech Returns To The Super Bowl Big Time, An Ad Roundup

    For those of us who know nothing about football, The Super Bowl is more about what the huge brands who buy ads chose to do with their $3 million in ad dollars and prime eyeball time, paying to play with a captive audience in the hundreds of millions. And the technology industry always steps up to the plate; Last year Google debuted its “Parisian Love” ad and we had quite a few… Read More

  • The Top 5 Super Bowl Commercials Already Out

    There isn’t anything quite like Super Bowl commercials. For many of you, it’s the best part of the game. So we thought we’d show you ahead of time some of our favorites that have already come out. Just so you know, this year is being considered The Year of the Autos, with many of the companies getting back into profits and all. The big automakers have purchased about… Read More

  • Foursquare Enables First "Promoted" Venue And Badge Redemption Codes For The Super Bowl

    Foursquare Enables First "Promoted" Venue And Badge Redemption Codes For The Super Bowl

    When it comes to making money, Twitter’s approach right now is their group of Promoted Products. That is, the Promoted Tweets, Promoted Users, and Promoted Trending Topics that brands pay for in order to get more exposure. And now this coming Sunday, it looks like Foursquare will begin testing the same type of thing. Specifically, during the Super Bowl, Foursquare is going to have a… Read More