Sumpto

  • How Could Snapchat Make Money? College Kids

    How Could Snapchat Make Money? College Kids

    Over 77 percent of college students are using Snapchat at least once every single day, according to research by Sumpto. And even more stunning, 45 percent of college kids aged 18-24 would open a snap from a brand they didn't know, while 73 percent of students would open a snap from a brand they already know. Though Snapchat hasn't yet determined a revenue model, data like this suggests that… Read More

  • Klout.edu? Sumpto Grabs $350K To Measure The Influence Of College Students

    Klout.edu? Sumpto Grabs $350K To Measure The Influence Of College Students

    When Sumpto launched in 2012, founder Ben Kosinski made a smart move, coining his startup as “the Klout for colleges.” At the time, the polarizing social currency company was still grabbing headlines, and the analogy made sense. Today, the analogy arguably has a little less relevance and perhaps a bit more baggage, but Sumpto continues to soldier on as a platform aimed at helping to… Read More

  • Sumpto Wants To Be The Klout For College Students

    Sumpto Wants To Be The Klout For College Students

    Like a growing number of students, Ben Kosinski attended multiple universities over the course of his collegiate career. Although these schools differed wildly in culture and the makeup of their student bodies, the one thing that seems to remain true at any school, he says, is the level of influence online social identities have come to play in the daily life of college students. Yet, in spite of… Read More