struq

  • Quantcast Acquires Ad Personalization And Retargeting Company Struq

    Quantcast Acquires Ad Personalization And Retargeting Company Struq

    Quantcast is announcing that it has acquired Struq, a London-based company that offers cross-device retargeting and personalization for advertisers. Quantcast may be best known for its data about Internet traffic, but it seems to have built a thriving ad business as well. The company’s announcement emphasizes the ways in which Struq technology can expand Quantcast’s ad platform… Read More

  • Struq Secures $8.5 million From Reed Elsevier, Pentech, Allen & Co

    Struq Secures $8.5 million From Reed Elsevier, Pentech, Allen & Co

    The problem with internet advertising – and there are many – is that while there are plenty of users who interact with ads, the hard part is working out which users are actually the most valuable to advertisers. While the advertising industry normally sends one brand message and blasts it out across all channels, Struq, an advertising platform startup, works out which users… Read More