In the wake of the disturbing news that teen site Habbo Hotel had hosted illicit and inappropriate content, the response from other sites aimed at teens and younger children has been patchy at best.
Yesterday UK broadcaster Channel 4 published allegations that the site was playing host to pornographic sexual chat, despite being aimed at children as young as 13 years old.
We asked similar… → Read More
Stardoll, the online fashion game aimed at teen and “tween” girls, is to enter a multi-year licensing agreement with toy giant Mattel to create toys based on the characters in the game.
The first products will ship this autumn according to Mattias Miksche, CEO of Stardoll at the International Toy Fair. Mattel already knows Stardoll well from having advertised its own brands on the site, like… → Read More
Stardoll, the online fashion game aimed at teen and “tween” girls, is to enter a multi-year licensing agreement with toy giant Mattel to create toys based on the characters in the game.
The first products will ship this autumn according to Mattias Miksche CEO of Stardoll, at the International Toy Fair. Mattel already knows Stardoll well from having advertised its own brands on the site, like… → Read More
Teen fashion social world Stardoll has partnered up with OTTO, a Germany language retailer, to launch a store on the site featuring a new teen range and shopping experience. Aiming at markets in Germany, Austria and Switzerland, the store follows a test where users made a million visits to a pop up store.
OTTO owns two of the UK’s leading mail order companies, Freemans and Grattan, but wants to… → Read More
Stardoll, the social gaming site for mostly female teenagers interested in fame, fashion and friends which has had over $10m invested in it, appears to be going for a break out moment. It’s going for a site redesign with a more upbeat modern appearance and more features to increase engagement and shopping for virtual goods. But will it be enough?
Admittedly the site has been growing. The average… → Read More
Inspired by a childhood passion for paper dolls, Scandinavian born Liisa started drawing dolls and accompanying wardrobes, uploading them to Geocities. The personal page grew, evolving to Paperdoll Heaven in 2004. Now calling itself Stardoll.com, the site took $4 million in Series A funding from Index Ventures in February 2006, and $6 million in a B Series round lead by none other than Sequoia in… → Read More
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