Squidoo founder and author Seth Godin has backed down on creating company pages by default as part of their new ‘Brands In Public’ service that launched a few days ago. The idea behind the new service is that brands are able to track feedback from customers on a public ‘lense’ (aka. a web page).
Feedback is aggregated from multiple sources, but mostly twitter and mostly by matching against the… → Read More
Remember Squidoo? Founded by current CEO and famous marketing guru Seth Godin, the service allows Internet users to generate rich, topical web pages (dubbed ‘lenses’) to serve as a hub for information, videos, links etc. centered around any given subject. The concept is similar to what companies like HubPages, Mahalo and Helium are all about.
Now Squidoo is looking to monetize the web service… → Read More
Citizen journalism site Helium has today officially launched its content marketplace after 7 months in beta testing. We’ve covered the service twice before, once in 2006, then last year when Helium Marketplace first opened its doors. Helium offers two services: a user generated content portal that’s part Wikipedia, part Squidoo, complete with revenue sharing. The marketplace works in a… → Read More
News of Google most recent project, Knol, came out late last Thursday without, as far as I can tell, much in the way of press pre-briefings. All the major publications were late to the story. Blogs hit it fast, but had nothing to go on other than the brief blog post put up by Google’s Udi Manber announcing the project. Our initial story on Knol is here. From a product perspective, Knol is… → Read More
We’re not sure when it launched, but Fred Wilson has discovered that Seth Godin’s Squidoo has quietly entered the people search field with a new product called Squidwho. Squidwho provides similar features to competitors including Wink, Spock, PeekYou, WikiYou and Zoominfo. Pages include a short biography, Amazon products (where applicable), YouTube videos, Flickr shots, latest news and… → Read More
A couple of reports across the net suggest that Seth Godin’s Squidoo is being penalized by Google, most likely due to spam on Squidoo pages. The reports indicate that some Squidoo pages have seen a 75% drop in traffic, and in other cases have either been removed from high ranking positions on Google, or removed all together. The service, described last year by Michael Arrington as being… → Read More
Seth Godin is an exceptional marketing consultant. I’ve read all his books – my favorite is Purple Cow. I routinely bring up his ideas when talking to companies about the best way to get media and early adopter attention: build an exceptional, attention-grabbing product (and if you haven’t, go back and start again). It seems obvious, but most startups don’t think that way. → Read More
Paul Edmondson, the founder of HubPages in Berkeley, California, thinks Squidoo is onto a good idea, but needs improvement in a number of areas. And he’s in the process of building something he says will be significantly better, both for publishers and readers. Squidoo has basic tools for publishers to create “lenses”, which are topic specific websites. For example, see this site… → Read More