spiegel

  • With An Eye On Revenue, Snapchat “Experiments” With A Click-To-Buy Button

    With An Eye On Revenue, Snapchat “Experiments” With A Click-To-Buy Button

    Snapchat founder and CEO Evan Spiegel has kept quiet about how Stories, the app's new 24-hour timeline play, might turn into a monetization route. However, the team has partnered up with a number of bands to bring Stories to life, in quick commercials that show how a band (or a regular user, perhaps) might use Stories to connect with others over the course of a day. However, despite the lack… Read More