February 23rd, 2011

Southwest Airlines Turns To iTunes For InAirtainment

Southwest Airlines, of Kevin Smith fame, has partnered with Apple to create an in-flight entertainment download store called InAirtainment. Users would connect to the Internet via in-flight Wi-Fi, then download music, movies, and TV shows. Southwest gets a small percentage of the fee. → Read More

January 12th, 2011

Southwest Airlines To Start Implement Green Landings. Wait There Exists Such A Thing?

First off, what am I talking about when I say “green” landings? Well, how about energy-efficient landings? Does that do anything for you?

Aiming to cut greenhouse emission, save money and reduce delays, Southwest Airlines has begun to implement GPS based RNP, or required navigation performance, which is fundamentally similar to the older RNAV, or area navigation, but different. Different because… → Read More

November 26th, 2010

Southwest's Feel-Good Facebook Places Holiday Promo Helps Kids Make-A-Wish

The mobile check-in is not just a way to tell your friends where you are via FourSquare or Facebook Places, it is a marketing opportunity. Southwest Airlines is combining Facebook Places and charitable giving to the Make-A-Wish Foundation to encourage travelers to check into Southwest when they get to the airport.

From now through Christmas, Southwest Airlines will make a $1 donation in the form… → Read More

February 10th, 2009

Southwest Airlines deploying in-flight Wi-Fi service today

Southwest Airlines announced today that it would be testing a satellite-based in-flight Wi-Fi system on one of its flights with the service to go live next Monday. Three other planes are to be equipped by next month, says SWA. But the service will remain in beta for several months. → Read More