Soonr syncs your files to cloud storage via a downloadable client that runs in the background of both mobile devices, Macs and PCs. When you’re on the go, you can access these files with the web browser in your mobile phone. Soonr also offers an iPhone app and works on Netbooks.

The new funding will be used to expand the product into new markets and to support sales and marketing efforts. Soonr offers a free and paid version of its syncing application and is also sold through partnerships with resellers, service providers and OEMs. Soonr faces competition from SugarSync, ZumoDrive and Dropbox.

And this update comes complete with an attempt to leverage two of the hottest things out there: the iPhone and netbooks. Soonr launched its iPhone app back in January, and despite supporting some 800 phones, the company still touts that one as a key part of its business. And netbooks are a slightly newer phenomenon that the company is now mentioning as fitting in to what it’s trying to do. Sure, Soonr works on netbooks, just like it works on other computers. But buzz-worthy products aside, the key idea is that you can access your documents from a huge variety of devices, no matter where you are.

And version 3.0 offers some updates. One is called “Projects.” It allows users to better organize specific files together in the cloud. Another new feature is an admin interface so that team leaders can better oversee the collaboration going on. Another lets users send faxes from a mobile device with eFax. There is also support for video playback and a completely revamped UI. But the biggest new feature has to be the search functionality. It promises to work not only on titles of documents on your local machine/phone, but also will search text within documents across the entire network of devices attached to the files in the cloud.

For the first time with the 3.0 release, Soonr is offering a premium version of the product itself. Previously, it offered a free version, and premium versions through various partners. But apparently, it’s moving away from the white labeling idea, and trying to make money by selling the product on its own. For the premium version, prices start at $7.95 a month, but users can add a lot of options for higher fees. If you need it, you can get 2 terabytes of cloud storage for your documents.

I’m a little wary of the buzzwords, but Soonr has a solid product, that simplifies working with documents in the cloud. This looks to be a nice update to it.

SoonR, a backup service focused on enabling access to your files from mobile devices, has raised $9.5M from Cisco Systems in a Series B round of financing. This brings the total funding for this two-year-old company up to $15.5M.

SoonR synchs your files to cloud storage via a downloadable client that runs in the background of both Macs and PCs. When you’re on the go, you can access these files with the web browser in your mobile phone. While the user interface served up will be tailored to the capabilities of your phone, the functionality will always be the same; you can view, print, share, and fax files. You can also a browse backup copies of your emails and talk on Skype.

In September 2006, we wrote about how SoonR had partnered with WebEx (since bought by Cisco for $3.2 billion) so that WebEx conferences could be accessed via SoonR on the mobile. This recent round of funding should help forge even greater connections between SoonR and Cisco’s technologies.

If you’re an American, you would be forgiven for not having heard of SoonR since the company has primarily sought user adoption in Europe. It has partnered with many European carriers such as TeliaSonera of Denmark. CEO Patrick McVeigh says that European carriers are more willing to adopt features like SoonR because there is more competition among them, and issues like coverage – a major topic of advertising here in the states – have already been solved. He expects the United States to reach the point of where Europe is currently at in this respect by around 2009.

You can sign up for a free version of SoonR through its website, but you’ll have to pay a premium through a carrier if you want more than 100mb of storage. McVeigh says that despite SoonR’s focus on the mobile access of files, 60 to 80% of usage is still through the PC browser, suggesting that it serves as a decent all-purpose backup solution as well.

The web conferencing space is growing increasingly competitive and the high-end WebEX has got to continue to innovate to compete with the much less expensive GoToMeeting, Adobe’s Breeze and a number of free web conferencing solutions like DimDim that are coming to market.

Unlike Salesforce’s AppExchange, which offers API access to a large number of developers and on occasion leads to an acquisition (see the Kieden deal) WebEX appears to be opening a much more limited platform and hiring select outside partners to integrate their services.

SoonR is a company we’ve profiled here before, it allows users to search and access files on their desktop computers from more than 450 types of mobile phones. This isn’t the first application the company has moved to offer via mobile devices, they offer Skype by phone. SoonR has been making a lot of big announcements lately; last week they released what they call the first mobile AJAX service in conjunction with Opera Mobile and the closed a Series A round of funding with $6 million lead by Clearstone Venture Partners and Intel Capital.

I drafted some real-time notes of the products demo’d and launched at event at CrunchNotes, and my more complete notes are below.

Sharpcast

Palo Alto-based Sharpcast (TechCrunch posts here) has developed a platform to sync application data across your computers and mobile devices. Their first showcase application is Sharpcast Photos, which not only pushes photos from one device/computer to others, it also keeps them synced. Make a change on one and it pushes the changes to the other copies as well. There are lots of new applicaitions coming as well (documents, calendar, contacts). The company, which has raised $16.5 million in capital, will be application-agnostic so you don’t have to switch to using new software. Windows only today, Mac coming soon.

Webaroo

Webaroo, headquartered in Santa Clara is a new service that launched in April that allows PC users (no Mac support yet) users to access cached web content when they are offline. Webaroo offers pre-selected content, called “web packs”, and users can also cache whatever websites they would like to have access to. For more, see the TechCrunch Webaroo review here.

PostApp

PostApp is a new company that allows users to pull web services directly into their blog or other website without having the technical skills to use the API supplied by the service provider. With the explosion of widgets, PostApp may be the right application at the right time. They also secured $1.5 million in funding from Hummer Winblad. See the full profile here.

Vpod.tv

Vpod.tv was one of my favorite companies presenting at a conference in Spain last month. It is a video sharing site, similar to YouTube, but that focuses on transcoding to most video devices (ipod, PSP, etc.) and allowing users to download video to those devices. They also have an innovative approach to monetization. See the full TechCrunch post here, which also discusses their $5.1 million funding.

Ether

Ether officially launched at Supernova. They’ve created an “ebay for services” that allows people who wish to sell their time on the phone to do so. Place an Ether logo on your site – when someone clicks on it they can set up a time to speak with you according to the terms you’ve set (price, time of call, etc.). When your phone rings, there is a person on the other end who has already given their credit card information and is looking for your advice. Ether went into beta in March, and we covered the official launch here.

Lifeio

Bruce Spector from attap gave the Supernova audience a very early look at Lifeio, “the new life organizer”. Lifeio will combine instant messaging, email, calendaring, contacts, to-do lists, etc in a multipage Ajax site (from what I saw it looks like Lifeio is competing with Goowy, Netvibes, Pageflakes, etc.). Lifeio is also opensourcing the platform framework, called jitsu. Look for more details as the September launch date approaches, and sign up for the beta on the Lifeio homepage.

Other attap companies include Riffs, Buzzvote and personal DNA.

GearON

GearON, a mobile service launching this month from ProtoMobl, centers on your phone’s contact list and creates a social network around it to share photos, music, events and venue information. See the flash demo of GearON here to get a better idea of what it’s all about. Their launch will be covered on MobileCrunch as well as here at TechCrunch.

Soonr

Soonr is a new mobile platform that we’ve previously covered at TechCrunch. One of the most useful applications they’ve launched so far is the ability to use Skype on a normal cell phone (all you pay for are the Skype-out charges from Skype to your own cell, and you can then use Skype to call anyone on your Skype list). The Mac version of Soonr was announced at Supernova.

Zixxo

There are a few ways to look at Zixxo. For users they will deliver highly targeted local and national coupons to you based on whatever personal and demographic information you choose to share with them. For businesses, they are a very cost-effective way of reaching consumers who actually want to receive these coupons. For third parties there is a revenue share opportunity for bringing users and/or businesses to the network. Zixxo is still very young, but the core idea is strong. Look for a potential quick acquisition of this company if they start to get traction.

Attensa

Craig Barnes, the CEO of Attensa, talked about how his suite of RSS reader applications (mobile, outlook, online) analyze user behaviors to recommend specific content and help people deal with information overload. They’ve also just released a new version of Attensa for outlook. TechCrunch posts on Attensa are here.

Netvibes

Founder and Co-CEO Tariq Krim gave the audience an overview of London and Paris-based Netvibes, the Ajax home page that has seen tremendous growth and now has millions of passionate users. Netvibes now has an active community of independent developers creating modules for the site. Netvibes is on a roll. TechCrunch posts are here.

StumbleUpon

StumbleUpon is a social browsing application. Users download a browser toolbar and can find popular sites in different categories, vote on sites, etc. Stumbleupon has nearly 1 million registered users in 139 countries, who “stumble” 2.2 million sites er day. Advertisers can get their ads in front of a targeted audience for 5 cents an impression. I use this service.

On Thursday SoonR will be announcing Soonr Talk, which will allow Skype calls to be made from a standard cell phone. It will work through SoonR’s basic product – access Skype on your home PC through your browser and initiate a call with a contact or contacts. SoonR will then call your cell phone from that PC (using Skype Out credits), and call the contacts via normal skype calling. Co-founder and VP Marketing Song Huang showed me the product in action and set up a call with a few key strokes on his cell. It works great.

SoonR is free, and will be launching premium services in the future (such as a feature that allows SoonR to work even if your PC is powered down – SoonR will cache the data you want to be able to access).

As soon as they have a Mac version of SoonR, I’m in. More screen shots here.