We are witnessing a profound change in the media and advertising industries due to the emergence of social media. Companies that did not exist ten years ago, like Facebook and Twitter, have captured significant share of the attention economy from traditional publishers. Underscoring this trend is the fact that at the same time that Businessweek was selling for less than $5 million (plus… → Read More
At this morning’s Conversational Marketing Summit in New York, SocialMedia.com CEO Seth Goldstein revealed that the advertising company had been working with MySpace to develop and deploy ‘Interaction Ads’ – an advertising product that can prompt a MySpace member for input and use that, along with MySpace’s social graph, to tailor the advertising shown to their friends.
Editor’s note: Nick Gonzalez is a Director of Marketing at SocialMedia.com, which makes “People Powered Ad” products.
Before the advent of ad standards from the Interactive Advertising Bureau (IAB), the online advertising world was fragmented between any number of display formats. When the IAB launched IAB standards in 1996, an agency could buy media across numerous properties without… → Read More
Social interaction is one of the driving forces behind the web right now, with Twitter and Facebook both growing at phenomenal rates. But outside of social networks, advertisers have largely failed to get in on the action – on most web pages, banner ads usually consist of a flashy logo and maybe some clever text, without any content that is actually personalized to you.
SocialMedia, a company that specializes in advertising across social networks, has released a new form of advertising dubbed the “WOMI”, or Word of Mouth Impression. WOMI campaigns present visitors with ads asking them for some kind of input either though a multiple choice question or using a text field. SocialMedia then uses this input to customize ads which are shown to the user’s friends on… → Read More
SocialMedia, one of the leading advertising platforms for social network applications, announced today that they’ve paid out over $8 million to developers since the platform’s launch last year. The majority of this revenue has gone out to Facebook app developers, but the platform also supports applications running on OpenSocial. The money has been paid out to approximately 1000… → Read More
The list of former TechCrunch writers who’ve gone off to greener pastures grows longer today. Yesterday was Nick Gonzalez’s last day at TechCrunch – today he starts a new job at the San Francisco startup Social Media. Nick started at TechCrunch in June 2006 and has worked along side of me, day and night, since then. For many months in early 2007 he was the only person other than… → Read More
Social network platform provider SocialMedia Networks has taken $3.5 million Series A in a round led by Charles River Ventures that also included Marc Andreessen and Jeff Clavier (founder and managing partner of SoftTech VC). CRV had previously seed funded the company with $500,000. SocialMedia Networks provides a suite of tools and services for developers building applications that run on social… → Read More
So Facebook will finally allow users to group friends and control information flow based on friend type. For guys like Robert Scoble, who have 5,000 friends (the limit), this may be a way to finally sort through the real friends from the fans. It’s a much needed feature that people have been requesting for a long time. It also shows the steady maturity of Facebook from a college network to a… → Read More
There are several startups gunning to be the top Facebook ad platform: Lookery, FBExchange, RockYou, and Cubics. SocialMedia also became one of the early players when they launched their Appsaholic advertising network soon after F8. Previously only a select group of developers were able to sell ads through the service. However, they’ve now opened it to everyone through a self-service model… → Read More