NM Incite, a social media analytics and research joint venture between Nielsen and McKinsey, just announced that it has acquired New York-based social TV startup SocialGuide.
SocialGuide’s tools supposedly capture social media data for more than 30,000 TV programs on 232 US TV channels in English and Spanish. In the press release announcing the acquisition, Nielsen says social TV is becoming an… → Read More
Exclusive – SocialGuide, a New York-based startup building a realtime ‘social TV guide’, has secured $1.5 million in funding led by a group of angel investors including Alex Zubillaga, the former head of digital strategy at Warner Music.
The capital will be used for technology developments and expanding key business relationships. → Read More