August 10th, 2012

Another Big Social Marketing Exit: Gannett Will Buy BLiNQ Media For Up To $92M

gannett-blinq2

On the heels of Google buying Wildfire and Salesforce nabbing Buddy Media, we have heard from two very reliable sources, plus a third anonymous source, that Gannett Co., the media giant that owns USA Today and other properties, is buying BLiNQ Media. The price for the Facebook advertising software and service is up to $92 million over a period of three to four years, with a quarter of that… → Read More

May 10th, 2012

It’s Official: 15 Digg Engineers Are Joining Washington Post’s SocialCode

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Another bit of closure for Digg as the company continues to look for a buyer of its technology and its site: its engineering team is joining SocialCode, the social media advertising and analytics subsidiary of the Washington Post Company.

We first wrote about the engineers getting hired by WaPo on Monday, when rumors began to swirl that the newspaper group had bought Digg. Now the news has been… → Read More

January 19th, 2011

Go Figure – The Washington Post Sets Up A Facebook Agency Called SocialCode

Washington DC-based SocialCode is the latest Facebook-focused marketing agency on the planet. The company helps brands advertise on the popular social networking site, monetize their respective fan bases and also develops custom applications for the platform, and much more.

Peculiarly, the agency was established by The Washington Post Company, the media company behind (evidently) The Washington… → Read More