Social TV and the second screen experience is quickly catching on among viewers, but the space as a whole is still nascent. While many are eager for a better social TV experience, as there’s plenty of upside for fans, advertisers and broadcasters alike, collectively we’ve all been waiting for one of these players to hit critical mass.
Here’s a surprise follow-up to the news this week of Twitter’s acquisition of a social media analytics firm Bluefin Labs. NM Incite – a social analytics JV between Nielsen and McKinsey that forms part of Nielsen’s Twitter TV Rating service – has started to lay off employees, and we’ve even heard that NM Incite will be shut down altogether by the end of this month. → Read More
The global social TV market is already a multi-billion dollar industry, with TV giants betting big money on second screen viewing, but the market is set for double-digit growth in the the next five years, according to a report by market research firm MarketsandMarkets. The research firm expects the market to grow from $151.14 billion this year, to $256.44 billion by 2017. → Read More
TVGuide.com has acquired social TV startup Fav.Tv in what executive vice president and general manager Christy Tanner says is a straightforward talent acquisition.
Plenty of startups are trying to reinvent the tv guide — including Fav.Tv, which was described, when it launched last fall, as not “your grandmother’s TV Guide.” But TVGuide.com (which operates the TV Guide digital properties… → Read More
If you’re watching President Obama’s State of the Union tonight, SnappyTV has a cool way for you to share your favorite clips with your friends — and we’re including it in this post.
We’ve already written about the clip-sharing service, which launched last year. To coincide with the State of the Union, SnappyTV is opening up its Pro Editor, which allows content owners and online news… → Read More
Getting folks to check into apps is hard. But what would happen if we could automatically check into events – like TV shows – automatically? Today at TechCrunch Disrupt Beijing, a Chinese team is trying to take the check-in business into a whole new level. → Read More