social proof

  • Social Proof Is The New Marketing

    Social Proof Is The New Marketing

    As I’ve written about before, we’re in an amazing period of the consumer Internet.  Despite a shaky economy, many web companies are in hypergrowth.  This is reminiscent of the five-year period over a decade ago when companies like Amazon, Netscape, eBay, Yahoo, Google and PayPal were built. One challenge, which isn’t new, is the battle for consumer attention.  If you’re looking to… Read More