Roamz, a local search and discovery startup which has been struggling to gain traction as a consumer-facing service, is shifting its focus again. This time, it’s shopping its aggregated location-based data to businesses and retailers under new branding “Local Measure.” And though only a few weeks old, Local Measure already has paying customers, the company says. → Read More
UberVu tries to go beyond social media monitoring by providing actual suggestions of things for social media managers to do. Today its Signals service, which we covered previously, is out of beta. The service also comes with a completely redesigned interface. → Read More
Social media management services are big business at the moment, with Oracle and Salesforce snapping up a number of properties in the last couple of months. And now, in their wake, HootSuite, one of the larger independent social media management companies, is expanding internationally. A new headquarters opening today in central London will be Hootsuite’s first office outside of its home base of… → Read More
uberVU already offers a dashboard for monitoring social media conversations about your company, but CEO Mark Pascarella and founder/Chief Product Officer Vladimir Oane says it’s time to help brands find the crucial signals in the social media noise. So they’re launching a new feature today called, predictably, uberVU Signals.
Nowadays, whenever I meet with a social media monitoring company… → Read More
AllThingsD has reported, and we have confirmed, that OMERS Ventures, a Canada-based VC, has taken a $20-million investment in HootSuite, the social media management platform, with the company now valued at $200 million.
The investment is a secondary one, and will be coming in the form of purchases of equity from HootSuite’s existing shareholders. These include employees as well as existing… → Read More
Stock photo site Fotolia’s founder, Thibaud Elziere, has just invested a small amount into a new company called mention, a social media monitoring service launching today. Elziere is also a co-founder at mention, which was developed by a European team of five, based in Paris and Brussels.
While clearly a crowded space, mention is somewhat different in that it’s targeting individual users and… → Read More