Last August, Affectiva, developer of a new way to track facial responses to online content, raised $12 million from KPCB, Horizon and others to take its tech to a wider market. Today comes one of the fruits of that effort: the company is announcing a deal with the Ebuzzing Social video advertising platform for the company to integrate Affectiva’s Affdex facial coding software into the Ebuzzing… → Read More
Glow Digital Media, a social ad tech platform that sells services to Facebook advertisers to grow their marketing ROI, has closed a $1.3 million seed funding round. Investors in the round include Project A Ventures and Avonmore Developments. The U.K. startup said it has used the funding to expand into the U.S. — opening a new regional HQ in Los Angeles and hiring four new senior execs. → Read More
After the whole Insta-gate incident where we saw a lot of back and forth about whether Facebook-owned, popular photo sharing app Instagram was losing users, today a report has come out that claims user attrition at an even bigger target: Facebook itself. → Read More
Chances are you may have seen one yourself, but just how well are Facebook mobile ads promoting app installs performing? AdParlor, one of Facebook’s advertising and marketing partners, has provided us with some data to show that the answer is rather well, although the experience of another developer points to some of those good gains possibly being short-lived. The gains of a strong app… → Read More
Skype has long been talking about the different ways that it could monetize its calling and messaging platform. Now, with Microsoft as its owner and 280 million monthly users passing through its voice, video and messaging network, it looks like it is getting serious. → Read More
So it looks like another social media marketing company may be close to getting acquired. We’ve been hearing for a month now that Eqal — which builds “influencer networks” around celebrities and brands — is buying Everyday Health, a network of 25 health-related sites. → Read More
Early numbers for Facebook’s Sponsored Results, the ads launched last week that run alongside Facebook searches, could be an encouraging sign that Facebook’s strategy of building new ways of advertising to its users is working.
Nanigans, one of the Facebook performance-based marketers selling against the new unit, says that click-through rates on the ads so far have been about 23 times higher… → Read More
New Zealand was the first country to get Facebook’s new-look Timeline last December. Now the country looks like it may be putting in another special appearance, as Facebook’s push for more advertising (and revenue) leads the social network into new pastures on the display front.
A reader in New Zealand has sent us some screenshots (embedded below) that appear to show ads in two new areas on… → Read More
When Twitter published its latest thinking on how its API would evolve, and what developers it wanted to leave behind, it noted one of the areas it wanted to emphasize more was enterprise. Today we get more of a clue why: HootSuite, an enterprise-focused Twitter client that actually got a name-check in that blog post, is teaming up with Twitter to sell advertising on the social network.
Yahoo has been losing a lot of steam to Facebook in the advertising game, and now it’s lost one of its execs to it, too. Nanigans, the Facebook advertising company, is today announcing the appointment of a new COO, Marc Grabowski, a nine-year veteran of Yahoo and one of the first to depart after Marissa Mayer took over the CEO job.
The move is an interesting one, given that Yahoo has put a lot… → Read More
Facebook is making a big effort to diversify its revenue generation into areas like payments around gaming and other services, but today the game is still ads-ads-ads, and it’s growing. In its Q2 earnings which have just come out, Facebook reported advertising revenue of $992 million. That works out to 84% of its total quarterly revenues of $1.18 billion.
For those of you who get frustrated with the idea that in many social networks, you are not just a user but also a product, prepare to grit your teeth a bit more: a new forecast out from Gartner notes that advertising will remain the main way that social media services make money. The analysts predict that this year social media revenue will generate $16.9 billion in revenues, with more than half… → Read More
140 Proof, a startup that says it delivers targeted ads to more than 50 social apps, is adding a video ad unit to its lineup.
Like the company’s existing 140-character text units, the videos can show up in the social stream of any app running 140 Proof ads. Users should be able to click and watch the video without leaving the page, rate it, and bring up a feed of all the tweets mentioning the… → Read More
Startup XA.net has been offering its technology to Facebook advertisers for several years, but this week, with the launch of optimalKeyWord, it’s trying to reach new customers who need help finding the right keywords for their campaigns.
CEO Rob Leathern demonstrated the service for me last week. He said XA’s current clients are big social network advertisers, normally spending at least $10,000… → Read More
So some guy complained aloud that the only ads he sees on Facebook are sexual in nature. Meet hot, out-of-work singles in your area… today! That sort of thing. Rather than ignore the ads like a normal person, he said to himself, “Aha! This illustrates just how broken social advertising is. All they can sell me, a single man, is sex? What are they, crazy?” Apparently so, yes. Upon… → Read More