Here’s the deal, I have some experience in the realm of trying to gather a bunch of folks around a cause to make an actual difference in the world for others. Over the past few years, I’ve seen quite a few “campaigns” shake up things on Twitter and Facebook that blew my mind, when it comes to raising money or awareness around important causes.
Today, a new service called Thoughtful.org has… → Read More
Step one: obtain a ton of users. Step two: get brands to leverage your service. Step three: get celebrities to use your service and promote it. Step four: mainstream. While these steps obviously aren’t a one-size-fits-all thing, they have been a pretty standard set of rules for a number of popular startups in recent years. Twitter and Foursquare immediately jump to mind. And now it looks like … → Read More
In the interest of killing two minutes of your time: the famous Star Wars cantina scene, as remixed by Adidas. Yes, that’s Snoop Dogg wielding a lightsaber. You youngsters may not know this, but Snoop Dogg used to be a legit gangsta. Now? /me whistles cantina song → Read More
I’m in India this weekend with fellow TechCrunch/BusinessWeek writer Sarah Lacy. After we’re done with the elephant rides in Jaipur, we’re going to be meeting local tech startups. Then we head back to New Delhi to meet more aspiring entrepreneurs. Sarah is writing a book on how startup culture has gone global and I’m researching how R&D has globalized. It never ceases to amaze me how you… → Read More
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