SmartDesign

  • The Futurist: What Women Want In Gadgets (Hint: It's Not Just Pink Paint)

    The Futurist: What Women Want In Gadgets (Hint: It's Not Just Pink Paint)

    For the most part, the attention gadget designers give to women doesn’t go much deeper than a thin coat of pink paint. Dip it in fuchsia, slap a label like “Rose” on it, and CE companies take it for granted that the fairer sex will claw at each other to grab their products off store shelves. But what does it take to make a truly female-friendly product? Could it be that the needs… Read More