smaato

  • Smaato Ad Report Shows Big Growth On The Mobile Web

    Smaato Ad Report Shows Big Growth On The Mobile Web

    Ad spending on the mobile web doubled in the first half of 2015 (compared to the same period last year), according to a new report from Smaato. Specifically, Smaato saw its total ad spend split between 62 percent on apps and 38 percent on the mobile web. So the mobile web is still pretty far behind, but it’s doing better than it was in 2014, when the breakdown was 72 percent… Read More

  • With Its Eye On The Global Market, Mobile Ad Company Smaato Raises $25M More

    With Its Eye On The Global Market, Mobile Ad Company Smaato Raises $25M More

    Smaato, a company offering advertising tools for mobile publishers and developers, is announcing that it has raised $25 million in Series E funding. Founded back in 2005, Smaato’s offerings include a supply-side platform that publishers can use to manage their inventory, as well as an ad exchange for dealing with multiple ad networks. The company has now raised a total of $47 million, and… Read More

  • Smaato: U.S. Will Spend $5 Billion On Mobile Advertising In 2015

    Mobile advertising and ad optimization company Smaato is releasing a new whitepaper today with some huge projections for the mobile advertising industry. According to Smaato, the US is the second largest mobile advertising market globally in terms of spending, falling just behind Japan. In 2010, Smaato says US mobile advertising spending is expected to be worth $797.6 million. For the US… Read More

  • Symbian Still Leading In Mobile Ad Click-Through Rates, Android Dropping Fast

    Symbian Still Leading In Mobile Ad Click-Through Rates, Android Dropping Fast

    Mobile advertising and ad optimization company Smaato has released its March figures on mobile ad click-through rates around the world, and some of its findings are quite surprising. According to Smaato, Symbian still reigns supreme in its global OS click-through rate index, outshining feature phones (non-smartphones with a proprietary operating system), Windows Phones and Apple iPhone and… Read More

  • iPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian

    When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong. Some new December data from the mobile advertising company Smaato suggests that it’s actually Symbian that kills both the iPhone and Android. Now, I know what you’re thinking: that’s because Nokia, despite the buzz… Read More