Mobile advertising and ad optimization company Smaato is releasing a new whitepaper today with some huge projections for the mobile advertising industry.
According to Smaato, the US is the second largest mobile advertising market globally in terms of spending, falling just behind Japan. In 2010, Smaato says US mobile advertising spending is expected to be worth $797.6 million. For the US, this… → Read More
Mobile advertising and ad optimization company Smaato has released its March figures on mobile ad click-through rates around the world, and some of its findings are quite surprising.
According to Smaato, Symbian still reigns supreme in its global OS click-through rate index, outshining feature phones (non-smartphones with a proprietary operating system), Windows Phones and Apple iPhone and iPod… → Read More
When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong.
Some new December data from the mobile advertising company Smaato suggests that it’s actually Symbian that kills both the iPhone and Android. Now, I know what you’re thinking: that’s because Nokia, despite the buzz surrounding the sexier smartphone… → Read More
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