Say what you want about Skittles’ branding on the Internet, but at least it’s never boring. Following the decision last year to change the Skittles.com homepage into a Twitter Search page, which led to to things from racial slurs to pedophilia talk showing up, they’ve now redesigned again. And the result is once again interesting.
I’ll say it right off the bat: there’s a plethora of ways to bundle all your online identities (i.e. your social networking profiles) and share all of them using only one URL, so I know the one I’m going to introduce isn’t unique any way you look at it. That said, it’s lightweight, ridiculously easy and quick to set up, so you might want to take a look all the same.
Whoever is running the digital marketing for the Skittles candy brand has a strong constitution. They are clearly not afraid of the Wildean maxim “The only thing worse than being talked about is not being talked about.” Today, the Mars-owned brand changed the Skittles home page to a Twitter search page pre-set to search for the word Skittles. The result was predictable. We all started tweeting… → Read More