sitescout

  • SiteScout Acquires IP Developed By Defunct Ad Exchange adBrite

    SiteScout Acquires IP Developed By Defunct Ad Exchange adBrite

    Ad exchange adBrite shut down earlier this year, but its technology isn’t disappearing entirely — self-serve ad-buying company SiteScout is announcing that it has acquired “certain intellectual property assets” that were developed by adBrite. Neither the financial terms of the deal nor the specific assets involved are being disclosed. This is purely an IP purchase… Read More

  • Self-Serve Ad Platform SiteScout Now Has 5,000 Customers, $20M In Revenue

    Self-Serve Ad Platform SiteScout Now Has 5,000 Customers, $20M In Revenue

    Digital ad startup SiteScout has mostly stayed out of the tech press for the past couple of years, but the company says it has been growing quickly in that time, and now it’s ready to share some of the numbers around that growth. Specifically, SiteScout says that it has now powered 30,000 campaigns for 5,000 advertisers, and that its revenue has grown 375 percent year-over-year compared… Read More

  • The Rubicon Project Buys Malware Security Company SiteScout

    The Rubicon Project Buys Malware Security Company SiteScout

    Los Angeles-based digital advertising company The Rubicon Project this morning announced that it has acquired SiteScout, a four-year-old security technology company based in Seattle. SiteScout essentially helps online publishers protect their Web sites from malicious advertising (malvertising), and The Rubicon Project can use their technology to ramp up the security layer of its REVV for… Read More