When I went into the Fisher Price area of Mattel’s large booth at the Toy Fair, I was sure I was in the wrong place. An insane screeching pierced my eardrums there, a howling so unearthly that I needed to go, to run as fast and as far as I could. I steeled myself and soldiered on. Before me I found the Sing-A-Ma-Jigs, sirens of such evil that I could barely contain my bile… until I… → Read More