Sharethrough, a startup that’s focused on native advertising (a topic that CEO Dan Greenberg has discussed in several TechCrunch guest columns), is launching a new way to browse the most popular native ads.
The Native Advertising Leaderboard is based on information that’s publicly available through the APIs of various social platforms, Greenberg said — it turns that data into “a daily news… → Read More
Sharethrough, a startup that helps brands deliver their video ads in a way that feels “native” to the sites where they’re appearing, has started offering new data and targeting to advertisers thanks to a partnership with SimpleReach. According to Sharehtrough CEO Dan Greenberg and SimpleReach CEO Edward Kim, Sharethrough is using SimpleReach technology to identify publisher… → Read More
Pivoting is a part of life for startups. But, generally speaking, most entrepreneurs aren’t going to go out of their way to pivot right when their business starts taking off. But that’s what SimpleReach did. The startup’s first product, The Slide, is a simple widget that lets publishers recommend similar content at the bottom of articles. In just a few months, it was adopted by thousands of… → Read More
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