silverpop

  • IBM Scoops Up Silverpop

    IBM Scoops Up Silverpop

    IBM announced today it intends to buy Silverpop, a cloud marketing platform that gives marketers insight into customer activity online. Silverpop gives IBM a cloud-based marketing personalization tool that promises to provide users with a way to understand their customers better and offer more personalized experiences based on what they know. For instance, if you know that your customer is… Read More

  • With Email Insights, Silverpop Allows Marketers To Test And Customize Their Emails Based On Device

    With Email Insights, Silverpop Allows Marketers To Test And Customize Their Emails Based On Device

    Silverpop, the marketing tech company that announced $25 million in new funding last month, is announcing a new feature to help customers adapt to all the different ways that people are opening their emails. The feature, called Email Insights, accomplishes three main tasks, the company says. First, it allows them to preview how an email will look in up to 30 different apps across multiple devices. Read More