IBM announced today it intends to buy Silverpop, a cloud marketing platform that gives marketers insight into customer activity online. Silverpop gives IBM a cloud-based marketing personalization tool
<a target="_blank" href="http://www.silverpop.com">Silverpop</a>, the marketing tech company that <a target="_blank" href="http://venturebeat.com/2013/04/24/silverpop-funding/">announced $25 million i