CauseWorld (iTunes link), an iPhone app from Shopkick, is off to a strong start. They first launched in December, and they quickly got the coveted featured spot on the iTunes app store. Yesterday, they started letting users donate to the American Red Cross for Haiti relief.
The application gives users karma points for checking in to certain retail stores. Those karma points can then be converted into donations to various charities and other good causes (water in Sudan, food for the poor, trees in the Amazon, etc.). Big brands supply the cash for donations (and get lots of advertising exposure). Users decide how that money gets spent. see our original launch post for more details. → Read More
Six months ago I wrote about a startup called Shopkick (it was then called MOBshop). The company won’t disclose much of what their eventual product will be, but they’ve attracted some of the most high profile investors in Silicon Valley: Kleiner Perkins Caufield & Byers and Reid Hoffman.
Here’s what CEO Cyriac Roeding will say about Shopkick which is scheduled to launch in 2010: they aim to bridge the gap between the mobile phone and the physical shopping worlds.
In the meantime they are launching CauseWorld, “the first mobile application that let’s you do good deeds simply for walking into a store.” The application should be available on the iPhone appstore later today. Android is coming soon, along with more mobile platforms.
CauseWorld app users earn “karma points” when they walk into stores and check in with their cell phone. No purchase is required at any store, and karma points can be redeemed nine predefined good causes. Big brands like Kraft Foods and Citi (both are on board) then turn the karmas into real dollar donations to those causes. Food for poor families, water in Sudan, trees in the Amazon, etc. are examples of the causes. → Read More
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