ShoeDazzle

  • ShoeDazzle Is Bringing Subscriptions Back, At $9.95 A Month For Free Shipping, Discounts, And Other Perks

    ShoeDazzle Is Bringing Subscriptions Back, At $9.95 A Month For Free Shipping, Discounts, And Other Perks

    The next phase of ShoeDazzle’s evolution will involve bringing back one of the founding premises of the e-commerce site: subscriptions. But the company’s new subscription plan, which will be rolled out in the coming weeks, varies significantly from its old $39.95 a month plan. It’s not only cheaper, at $9.95 a month, but it gives users new perks for participating. Read More

  • ShoeDazzle Picks Up Another $6M As Founder Brian Lee Gets Back To Work As CEO

    ShoeDazzle Picks Up Another $6M As Founder Brian Lee Gets Back To Work As CEO

    ShoeDazzle, the online shoe and fashion retailer endorsed by Kim Kardashian and backed by Andreessen Horowitz, Polaris, Lightspeed and others, has raised another $6 million in a mixture of equity and debt, according to a filing with the SEC. The news comes on the heels of a tumultuous month for the company, in which Bill Strauss left the role of CEO to be replaced by founder Brian Lee… Read More

  • ShoeDazzle Steps Up Fashion E-Commerce Competition, Adds 1M Users In July And Now Has 13M

    ShoeDazzle Steps Up Fashion E-Commerce Competition, Adds 1M Users In July And Now Has 13M

    ShoeDazzzle, the fashion e-commerce outfit that counts reality star/deep thinker Kim Kardashian among its founders, says that it has broken a new barrier: the site picked up 1 million new users in the month of July, bringing the total number of members up to 13 million. ShoeDazzle claims that’s more than double its nearest competitor in the online accessories market, which include… Read More

  • Bill Strauss of Shoe Dazzle

    ShoeDazzle, Now 10M Members Strong, Expands To Offer Women’s Clothing

    ShoeDazzle, the subscription service that sends out its own selection of women’s shoe designs curated each month by celebrities and Hollywood stylists, has expanded its offerings to include women’s clothing and lingerie. ShoeDazzle CEO Bill Strauss said in an interview (embedded above) that the expansion was inspired by the company’s subscribers, who have been asking for… Read More

  • Social Proof Is The New Marketing

    Social Proof Is The New Marketing

    As I’ve written about before, we’re in an amazing period of the consumer Internet.  Despite a shaky economy, many web companies are in hypergrowth.  This is reminiscent of the five-year period over a decade ago when companies like Amazon, Netscape, eBay, Yahoo, Google and PayPal were built. One challenge, which isn’t new, is the battle for consumer attention.  If… Read More

  • E-Commerce: Beyond The Metrics

    For all the excitement around commerce these days, there have been only a few really big changes in the last 100 years. Sears pioneered the mail-order catalog, chains like Walmart consolidated big box retail, and Amazon brought inventory online. After more than 10 years of growth, e-commerce only accounts for about 8% of total commerce in the US. Clearly, we have a long way to go in moving… Read More

  • BeachMint Raises $23.5M at a Rumored $150M Valuation

    Up until now, ecommerce valuations have been relatively reasonable compared to social media valuations. As Aileen Lee of Kleiner Perkins and Kevin Ryan of Gilt Group discussed on stage at Disrupt, there’s resistance for these companies’ prices to get too out of control because frequently the margins are tight and scaling up takes time and investment. Also, ecommerce companies have… Read More

  • StylistPick appoints ex-Marie Claire editor as co-founder before competitors turn up the heat

    As the competition looks set to turn up the heat, StylistPick, the fashion buying site backed by Accel Partners and Index Ventures, has appointed ex-UK editor of Marie Claire, Juliet Warkentin, as Chief Creative Officer and Co-Founder. Most recently, Warkentin was Content Director at style trend analysis firm WGSN, while prior to this she has also held the role of Internet director at… Read More

  • Can ShoeDazzle Finally Make Celebrity Co-Founders Pay Off? (TCTV)

    According to CrunchBase, we have never written about 18-month old ShoeDazzle despite the fact that the company has raised $23 million in two rounds of funding, expects it’ll do $100 million in revenues next year and has Kim Kardashian as a co-founder. Ok, maybe it’s partially because of that last factor. The Valley has always had an issue with LA and vice-versa. Let’s be… Read More